I feel like there’s been a lot of discussion on this lately, and I was fortunate enough to stumble on Bill Whittle’s “Forty Second Boyd and the Big Picture.” The OODA Loop is something getting talked about quite a bit, and Whittle’s summary simultaneously shows off the simplicity and mind-blowingness of Boyd’s achievement.
If OODA is as universally applicable as Whittle claims, though – to business, to a love life, et cetera – then is deliberation never the right choice? It remains to be seen whether the new Obama surge in Afghanistan will have the desired effect, but judging from the fairly widespread approval of the new strategy, it was well worth the wait.
Of course, the delay was between orientation and decision, which as Vinay Gupta points out, is the same place corporate change sputters out. The difference between thinkers/doers and senior/junior personnel is no less real at the White House. But can it be overcome?