The Means of Consumption

PC sales are down. Way, way down.

What’s to blame? Zero Hedge says that in addition to lackluster sales and poor reception for Windows *, we are, after all, still in a pretty severely depressed economy and that there’s just no end-user demand for new OSes or new computers in general. None of which is wrong. Windows 8, in particular, severly hamstrings Windows as an operating system, forcing it to suffer from the same limitations as a phone (which is just silly, especially when Windows 7 was a solid OS).

But the comments point out that we’ve really reached a point in modern computing power where most people just don’t need it. The rise of mobile and tablet devices has only compounded that. If the average person uses a machine just to tweet or surf the internet or check email or even just watch a movie, what’s the point of having several cubic powers worth of CPUs and RAM capacity greater than that of hard drives less than a decade ago? The smaller devices speak to that and obviate a need for real “computing” devices.

But two comments in particular caught my eye. The first:

[M]ost people don’t do physics simulations, train neural nets, backtest stock trading strategies and so on.

In tight times – why upgrade something that’s already better than most need?  Even I still use some  2 core relative clunkers (that were the hottest thing going when bought).  Because they do their job and are dead-reliable.

And the second:

[E]very manuf [sic] caught the disease it seems.  They don’t give a shit about their installed base, only new sales, and are just slavishly following the migration of most people to crap mobiles – crap if you need any real computing power and flexibility and multi-tasking.

I recently got a Nexus 10 – it’s cute, sometimes handy and so on.  But solve any real problem on it?  You must be joking, it’s just not there.  It’s great for consuming content, sucks for creating anything real – it’s a toy that probably does match the mainstream mentality – the “average guy” who half of people are even dumber than.  That ain’t me.  I’m a maker…I need real tools.

This is just the digital embodiment of a long-time trend. We don’t shape our environments how we used to – we don’t create; we only consume. We refine what exists without thinking bigger. And the sad part about something like the news about PC sales, which could conceivably serve as a wakeup call, is that it won’t matter. If there is a lesson to be learned, it’s that Windows 7 was fine and why should we bother iterating new versions. But the lesson is that there is at least some segment of humanity that’s trying to create and only needs the proper tools to do it. Possessing the means of consumption allows one only to consume (the Apple model); if we can repopularize “dual-use” technologies that don’t restrict content distribution but also enable its creation, well, now we might see innovation for all the right reasons.

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